Sta-Soft Class Project

For this assignment, I developed a campaign concept for Sta-Soft’s “Softens Even the Toughest” platform by transforming common laundry frustrations into playful “villains” that Sta-Soft defeats. The core idea and creative direction were developed independently, while my professor encouraged us to use AI as a supporting tool for refining visuals and execution. I did concept development, social media strategy, and narrative direction, using humor and character-driven storytelling to give the brand more personality and relatability. This project strengthened my skills in creative strategy, campaign development, and translating a brand promise into engaging, platform-ready content.