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About
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ABOUT ME

Social media can change lives for the better. I am a passionate advertising student who deeply believes in the great
power of social media to connect people, build mutual understanding, and contribute to truly meaningful relationships.

 

My work in advertising is inspired by the greater mission to transform the narrative on social media by replacing negative attitudes with positive perspectives. 

Work Experience

Jan 2024 - Present

Aug 2023 – Dec 2023

Aug 2023 – Dec 2023

Bolt Auto Care

Advertising and Marketing Director 
• Directed the rebranding transition from Castrol Premium Lube Express to Bolt Auto Care, establishing a new brand
identity to enhance customer trust and market positioning.
• Utilized Zoho Social and performance analytics tools to track, optimize, and manage social media campaigns
effectively.
• Increased Facebook posts by 900%, reach by 32.5%, and engagement by 520% through a strategic content
revamp, incorporating professional photography, customer engagement initiatives, and localized content.
• Designed and developed a new website using SEO and Google Ad Marketing tactics, increasing interactions on page
by 38% from the previous year.

Missouri Small Business Development Center 
Marketing and Communications Student Worker 
• Assisted with the development and implementation of brand marketing & communication strategies: e-newsletters,
create social content, and schedule social media content.
• Communicated professionally, helping identify marketing trends and key opportunities for innovation.
• Learned and worked with various web-based programs, like HootSuite, for design and efficiency.

KOMU
Social Media Management 
• Produced and published real-time game updates, highlight clips, and engaging content across X and Instagram
during live high school football broadcasts.
• Collaborated with reporters and production teams to ensure timely, accurate coverage and consistent brand voice
across platforms.
• Tracked post-performance and audience engagement to inform future content strategies and enhance viewer
interaction.

Certifications

Jun 2024

Jun 2024

May 2024

Apr 2024

Mar 2024

Feb 2024

Feb 2024

Jan 2024

Google Digital Marketing & E-commerce Specialization

Satisfaction Guaranteed: Develop Customer Loyalty Online 

Make the Sale: Build, Launch, and Manage E-commerce 

Assess for Success: Marketing Analytics and Measurement 

Think Outside the Inbox: Email Marketing 

Attract and Engage Customers with Digital Marketing 

From Likes to Leads: Interact with Customers Online 

Foundations of Digital Marketing and E-commerce 

CONTACT

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