
ABOUT ME
Social media can change lives for the better. I am a passionate advertising student who deeply believes in the great
power of social media to connect people, build mutual understanding, and contribute to truly meaningful relationships.
My work in advertising is inspired by the greater mission to transform the narrative on social media by replacing negative attitudes with positive perspectives.
Work Experience
Jan 2024 - Present
Aug 2023 – Dec 2023
Aug 2023 – Dec 2023
Bolt Auto Care
Advertising and Marketing Director
• Directed the rebranding transition from Castrol Premium Lube Express to Bolt Auto Care, establishing a new brand
identity to enhance customer trust and market positioning.
• Utilized Zoho Social and performance analytics tools to track, optimize, and manage social media campaigns
effectively.
• Increased Facebook posts by 900%, reach by 32.5%, and engagement by 520% through a strategic content
revamp, incorporating professional photography, customer engagement initiatives, and localized content.
• Designed and developed a new website using SEO and Google Ad Marketing tactics, increasing interactions on page
by 38% from the previous year.
Missouri Small Business Development Center
Marketing and Communications Student Worker
• Assisted with the development and implementation of brand marketing & communication strategies: e-newsletters,
create social content, and schedule social media content.
• Communicated professionally, helping identify marketing trends and key opportunities for innovation.
• Learned and worked with various web-based programs, like HootSuite, for design and efficiency.
KOMU
Social Media Management
• Produced and published real-time game updates, highlight clips, and engaging content across X and Instagram
during live high school football broadcasts.
• Collaborated with reporters and production teams to ensure timely, accurate coverage and consistent brand voice
across platforms.
• Tracked post-performance and audience engagement to inform future content strategies and enhance viewer
interaction.
Certifications
Jun 2024
Jun 2024
May 2024
Apr 2024
Mar 2024
Feb 2024
Feb 2024
Jan 2024
Google Digital Marketing & E-commerce Specialization
Satisfaction Guaranteed: Develop Customer Loyalty Online
Make the Sale: Build, Launch, and Manage E-commerce
Assess for Success: Marketing Analytics and Measurement
Think Outside the Inbox: Email Marketing
Attract and Engage Customers with Digital Marketing
From Likes to Leads: Interact with Customers Online
Foundations of Digital Marketing and E-commerce
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